Hi all! I hope you’re having a nice start to the week. We do get Labor Day off after all—well, some of us anyway. Let’s dive into today’s topic: Branding!
The sites I typically visit in my free time are YouTube, Instagram, Facebook, and, if it counts, my email. I’m not really big on social media and have found myself drifting away from popular platforms like TikTok, Snapchat, and X. Lately, I’ve also been exploring tools like Mailchimp and Patreon. As I aim to grow in content creation, I’ve become increasingly invested in digital media platforms that enable me to connect with others in meaningful and impactful ways. It’s not that the ones I don’t use can’t offer that, but for what I hope to accomplish, these platforms make the most sense for me.
Mailchimp is an online tool that enables users to send emails to large groups of people simultaneously, such as newsletters, promotions, or announcements. Instead of writing one email at a time, you can design one message and send it to hundreds (or thousands) of subscribers automatically. Patreon is a website where fans can financially support their favorite creators, such as vloggers, artists, podcasters, writers, or musicians, by making regular donations. In return, the fans (called “patrons”) often receive special perks, such as behind-the-scenes content, early access, or exclusive extras.
Typically, when I’m using YouTube, Mailchimp, or Patreon, I feel at peace and fully invested. Other platforms, such as Instagram and Facebook, tend to stress me out, yet they still manage to pull me in. Between YouTube and Patreon, especially, these two have heavily influenced my desire to work in content creation. Because of my introverted personality paired with a strong desire to build community, I find these platforms especially easy to connect with. The ability to explore diverse content has shown me different ways to engage with others, whether through blogging or vlogging. Over time, these positive interactions have made me less anxious when conversing with others and have encouraged me to connect with people on a deeper, more meaningful level.
One thing I’ve noticed about digital media in marketing today is that many small and large businesses rely heavily on social media to sell, promote, and advertise what they offer to consumers. I think this is fantastic, because instead of being limited to one area or region, businesses can reach a much wider audience and increase their chances of connecting with potential stakeholders. I’ve also noticed that people are more involved with digital media now than ever before. Many use it for personal or professional purposes and have found real success through the time and effort they invest. Social media, in particular, has helped countless individuals become well-known among diverse audiences, especially when they remain consistent, personable, and relatable.
– JellyBean
This post was written as part of my coursework for Social Media and Marketing Com.
Leave a comment