JellyBean Business

Tag: writing

  • Marketing Perspective with Ordinary Adventures!

    I watch a wide variety of influencers, mostly on YouTube, but the two that I resonate with the most would have to be Peter and Kitra from Ordinary Adventures. These two have been creating content for the past six years, sharing their love for theme parks, travel, and pop culture adventures. Although I only discovered them a few years ago, I feel like I’ve been a part of their journey all along, from watching them explore new parks to celebrating milestones with their audience. Their authenticity and enthusiasm make every video feel like you’re tagging along with friends, which, I think, is a huge part of their appeal and success as influencers.

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    One thing I’ve noticed about Ordinary Adventures’ marketing style is how transparent and honest Peter and Kitra are in their reviews, whether they’re visiting theme parks, different states, or even new countries. I always get so excited when they release a new episode on YouTube or Patreon because I know I’m about to see a high-quality, thoughtfully made video from creators who truly love what they do.

    What stands out most is their authenticity. They don’t just show the highlights; they share the full experience — the good, the not-so-great, and everything in between. That kind of honesty builds trust with their audience, which is one of the most powerful marketing tools there is.

    Personally, their videos have completely changed the way I think about travel. I was never someone who dreamed of exploring the world, but now, because of Ordinary Adventures, I’ve developed a genuine desire to travel, especially to Disney and Universal theme parks. Once I finally got to experience one for myself, I was hooked!

    Their style of marketing has a unique way of connecting with a wide variety of people: from those who are already frequent travelers to those, like me, who might be a little hesitant but curious. And for viewers who can’t travel, Peter and Kitra provide the next best thing — the chance to live vicariously through their adventures.

    Peter and Kitra do an awesome job of advertising different ways their audience can connect with them. For example, their subscribers can join their Patreon, which not only helps support their channel but also offers extra opportunities for engagement. It’s a smart way to build community beyond YouTube. Personally, I love that they use both platforms — when I need a little pick-me-up, I have two places to go for something fun and uplifting to watch.

    By expanding how their audience can interact with them, they’ve created multiple touch points for connection and learning. Recently, they even began offering exclusive packages for their Patreon subscribers that include travel resources for international destinations like Paris and Japan! I think this is such a brilliant idea — it rewards loyal fans while also sharing the knowledge and experience Peter and Kitra have gained from their own travels. This kind of marketing strategy, blending authenticity with accessibility and exclusive perks, makes their brand feel both personal and professional. It’s what drew me in even more, and I’m sure many others feel the same way.

    Peter and Kitra play a huge role in marketing simply by being themselves. They’ve become trusted voices in the travel and theme park community because of their genuine enthusiasm and honesty. When they share their experiences, whether it’s trying new food at Disneyland or exploring a faraway destination, it doesn’t feel like an ad; it feels like a recommendation from a friend. That’s what makes their influence so powerful. They’ve built a strong relationship with their audience, one based on trust and excitement, rather than sales or persuasion. In many ways, they’ve helped define what authentic marketing looks like today — they humanize brands, create emotional connections, and inspire people, like me, to explore more of the world around us.

    Peter and Kitra have a special way of making their audience feel like part of their adventures. Even though I’ve never met them, I still feel genuinely connected to them through the stories they share and the excitement they bring to each video. When they recommend a place to visit or a product to try, it doesn’t feel like marketing; it feels like advice from friends you trust. That kind of authenticity builds a relationship that’s based on community and emotion rather than simple promotion. I think that’s what makes Peter and Kitra so successful — they don’t just sell experiences, they share them, and in doing so, they make their viewers feel seen, included, and inspired.

    -JellyBean

    This post was written as part of my coursework for Social Media and Marketing Com.

  • Branding: A Day in the Life

    Hi all! I hope you’re having a nice start to the week. We do get Labor Day off after all—well, some of us anyway. Let’s dive into today’s topic: Branding!

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    The sites I typically visit in my free time are YouTube, Instagram, Facebook, and, if it counts, my email. I’m not really big on social media and have found myself drifting away from popular platforms like TikTok, Snapchat, and X. Lately, I’ve also been exploring tools like Mailchimp and Patreon. As I aim to grow in content creation, I’ve become increasingly invested in digital media platforms that enable me to connect with others in meaningful and impactful ways. It’s not that the ones I don’t use can’t offer that, but for what I hope to accomplish, these platforms make the most sense for me.

    Mailchimp is an online tool that enables users to send emails to large groups of people simultaneously, such as newsletters, promotions, or announcements. Instead of writing one email at a time, you can design one message and send it to hundreds (or thousands) of subscribers automatically. Patreon is a website where fans can financially support their favorite creators, such as vloggers, artists, podcasters, writers, or musicians, by making regular donations. In return, the fans (called “patrons”) often receive special perks, such as behind-the-scenes content, early access, or exclusive extras.

    Typically, when I’m using YouTube, Mailchimp, or Patreon, I feel at peace and fully invested. Other platforms, such as Instagram and Facebook, tend to stress me out, yet they still manage to pull me in. Between YouTube and Patreon, especially, these two have heavily influenced my desire to work in content creation. Because of my introverted personality paired with a strong desire to build community, I find these platforms especially easy to connect with. The ability to explore diverse content has shown me different ways to engage with others, whether through blogging or vlogging. Over time, these positive interactions have made me less anxious when conversing with others and have encouraged me to connect with people on a deeper, more meaningful level.

    One thing I’ve noticed about digital media in marketing today is that many small and large businesses rely heavily on social media to sell, promote, and advertise what they offer to consumers. I think this is fantastic, because instead of being limited to one area or region, businesses can reach a much wider audience and increase their chances of connecting with potential stakeholders. I’ve also noticed that people are more involved with digital media now than ever before. Many use it for personal or professional purposes and have found real success through the time and effort they invest. Social media, in particular, has helped countless individuals become well-known among diverse audiences, especially when they remain consistent, personable, and relatable.

    – JellyBean

    This post was written as part of my coursework for Social Media and Marketing Com.

  • I Never Know What to Say!

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    Starting conversations has always been hard for me. I never know what to say, and I get so anxious, stuck in my head, and drained. For a while, I called myself an “introverted extrovert,” but really, I do love engaging with people, I just let fear get in the way.

    There have been so many times I wanted to speak up, to encourage someone, or to simply join in, but I froze. I overthought my words, questioned my value, and let moments pass me by. Afterwards, I’d replay it all in my head and feel like I had missed my chance. It’s exhausting, carrying that constant battle between wanting connection and retreating into silence.

    But lately, I’ve been realizing something: fear has stolen enough from me. My passion has always been to help people and make a difference in their lives, but I can’t do that if I keep hiding. At some point, I had to ask myself, at what cost? At what cost do I keep my distance, when community is what my soul craves?

    So I’ve decided: I want to be a better communicator, someone who can listen deeply, encourage freely, and speak with authenticity. That means taking steps that scare me. Networking. Saying hello first. Showing up even when my instinct is to pull away. And most importantly, leaning on God for strength. I know He didn’t create me to live in fear, but to live boldly, with love.

    And so, this is my testimony: fear is outdated. It doesn’t belong in my story anymore. Community is vital. Communication is powerful. If you’ve ever felt like me, wanting connection but holding yourself back, I want you to know you’re not alone. It’s possible to grow. It’s possible to change.

    Break the barriers. Step out of hiding. Start connecting with others in a meaningful, impactful way. You never know who might need your words, your encouragement, or simply your presence.

    – JellyBean