I watch a wide variety of influencers, mostly on YouTube, but the two that I resonate with the most would have to be Peter and Kitra from Ordinary Adventures. These two have been creating content for the past six years, sharing their love for theme parks, travel, and pop culture adventures. Although I only discovered them a few years ago, I feel like I’ve been a part of their journey all along, from watching them explore new parks to celebrating milestones with their audience. Their authenticity and enthusiasm make every video feel like you’re tagging along with friends, which, I think, is a huge part of their appeal and success as influencers.
One thing I’ve noticed about Ordinary Adventures’ marketing style is how transparent and honest Peter and Kitra are in their reviews, whether they’re visiting theme parks, different states, or even new countries. I always get so excited when they release a new episode on YouTube or Patreon because I know I’m about to see a high-quality, thoughtfully made video from creators who truly love what they do.
What stands out most is their authenticity. They don’t just show the highlights; they share the full experience — the good, the not-so-great, and everything in between. That kind of honesty builds trust with their audience, which is one of the most powerful marketing tools there is.
Personally, their videos have completely changed the way I think about travel. I was never someone who dreamed of exploring the world, but now, because of Ordinary Adventures, I’ve developed a genuine desire to travel, especially to Disney and Universal theme parks. Once I finally got to experience one for myself, I was hooked!
Their style of marketing has a unique way of connecting with a wide variety of people: from those who are already frequent travelers to those, like me, who might be a little hesitant but curious. And for viewers who can’t travel, Peter and Kitra provide the next best thing — the chance to live vicariously through their adventures.
Peter and Kitra do an awesome job of advertising different ways their audience can connect with them. For example, their subscribers can join their Patreon, which not only helps support their channel but also offers extra opportunities for engagement. It’s a smart way to build community beyond YouTube. Personally, I love that they use both platforms — when I need a little pick-me-up, I have two places to go for something fun and uplifting to watch.
By expanding how their audience can interact with them, they’ve created multiple touch points for connection and learning. Recently, they even began offering exclusive packages for their Patreon subscribers that include travel resources for international destinations like Paris and Japan! I think this is such a brilliant idea — it rewards loyal fans while also sharing the knowledge and experience Peter and Kitra have gained from their own travels. This kind of marketing strategy, blending authenticity with accessibility and exclusive perks, makes their brand feel both personal and professional. It’s what drew me in even more, and I’m sure many others feel the same way.
Peter and Kitra play a huge role in marketing simply by being themselves. They’ve become trusted voices in the travel and theme park community because of their genuine enthusiasm and honesty. When they share their experiences, whether it’s trying new food at Disneyland or exploring a faraway destination, it doesn’t feel like an ad; it feels like a recommendation from a friend. That’s what makes their influence so powerful. They’ve built a strong relationship with their audience, one based on trust and excitement, rather than sales or persuasion. In many ways, they’ve helped define what authentic marketing looks like today — they humanize brands, create emotional connections, and inspire people, like me, to explore more of the world around us.
Peter and Kitra have a special way of making their audience feel like part of their adventures. Even though I’ve never met them, I still feel genuinely connected to them through the stories they share and the excitement they bring to each video. When they recommend a place to visit or a product to try, it doesn’t feel like marketing; it feels like advice from friends you trust. That kind of authenticity builds a relationship that’s based on community and emotion rather than simple promotion. I think that’s what makes Peter and Kitra so successful — they don’t just sell experiences, they share them, and in doing so, they make their viewers feel seen, included, and inspired.
-JellyBean
This post was written as part of my coursework for Social Media and Marketing Com.
JellyBean Business 